Webmaster Tools and Search Engine Optimization

Search engine optimization, as we all know, is imperative if you want to make your online marketing endeavor fruitful and if you are really interested in raking in a lot of money in the online industry. There are a lot of search engine optimization tools that are available on the internet, some you have to purchase, some for free, but most of them, when utilized properly can really help you reach your goal in boosting your site’s earning potential.

The Google Webmaster Tool is absolutely amazingly helpful in enhancing one’s search engine optimization efforts especially with its new search query data google scraping. The three major tools that have grown dramatically helpful over time are keyword research, link building, and conversion rate optimization, all found on the Google Webmaster Tool.

Google already has a few and really great keyword research tools in place yet what makes the Webmaster Tools’ keyword research device unique is because it focuses on the keywords that are not yet on the top five but are already making it to that elite list and it pushes them a bit by utilizing low level search engine optimization for a higher return of investment potential. Normally, investors turn their attention on the big earner keywords, but by going a notch lower on keywords, you not only save time but you also save money since you do not have to compete with as many websites using the same keywords and these keywords cost less.

Links are an ingenious way of maximizing your presence online by making the other sites work for you. They can refer you as another site that can provide additional information on what they are looking for and that connects the links.

Nevertheless, make sure the link requests that you are getting are legit. Many of these sites may only want to be connected to you because you already have a massive web site traffic flow and they may not actually be able to contribute much in the popularity of your site, some may even be just scraper sites. But yes, you may be able to acquire a few really awesome sites and these sites can get you more targeted market going in.

With the use of the CRO or the conversion rate optimization tool, you can discover which of your keywords converts the most number of customers and what keyword converts the least. Knowing the keyword with the highest click through rate can guide you on what steps to do next to improve your online search engine ranking and further boost your web site traffic.

It is telling that hardly anyone mentions META tags anymore, even for the purpose of keyword spamming. After having been so aggressively avoided by search engines for so many years, their usefulness to even hard core “black hat” SEOs is negligible. The sunset of META tag spam was the dawn of on-page keyword stuffing, an idea that still seems to carry a little weight these days. Relentlessly repeating a keyword, keyphrase, or series of keywords multiple times throughout the text of a page is still considered spamming, even if the keywords in question are wrapping in “legitimate” paragraphs.

The very old technique of “invisible text” (text the same color as the background), or very tiny text is now generally agreed to be obvious to most search engines. There is now argument as to whether similar effects accomplished via CSS are still effective. Modern stuffing techniques area little more refined these days. Instead of repeating the keyword over and over in a single, obvious invisible or tiny block, the keyword is liberally spaced throughout paragraphs and titles. The worst offenders use content scrapers to create a soup of text that, to a search engine spider, is supposed to appear like natural language. It will appear as anything but natural language to an actual human being.

Always develop the content of a site for those actual human beings, who want to easily read and understand your information. Even a simple technique like replacing pronouns or indefinite articles with specific keywords can come off as clumsy and poor writing to a human. Stuffing keywords into areas humans generally don’t see, such as “alt” tags on images and “title” tags on tables is also discouraged. The primary use for these tags is for accessibility. In other words, they aide the disabled, using a screen-reader program for example, to gain information about the page that others would not necessarily need. Search engines have devalued text in these areas for optimization purposes, though at one time it was thought they could be useful, and perhaps, were.

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